What are brand guidelines?
Brand guidelines are clear rules and standards that keep your brand reliable and professional. There is so much importance when it comes to branding and without having brand guidelines, means you may lose sight of your initial goals as a business, and it could affect your reputation as a brand. Good branding is what will make you stand out from the crowd when it comes to printing products and promotional gifts for your clients.
Why are brand guidelines important?
Brand guidelines are important because they help your brand stay consistent in reaching its goals and targets. We use your brand guidelines to make our visuals on brand and relatable, which is so important for us so that we get it right for you and your company.
Why is it important to follow brand guidelines?
It’s very important that you follow your brand guidelines because if we are working with the guidelines you have sent over, but you haven’t updated the guidelines for three years and are now using different colours, for example, your brand will be misrepresented, and your customers will find this confusing. Why would you risk that for your brand? Therefore, we love following strong, up-to-date brand guidelines because we know we can create exactly what your brand wants and needs.
Why are logos important for a brand?
Logos are important because they are the customer's first impression of your brand and grab the most attention. When creating a logo, you should think about three things:
1. What colours best represent your brand.
2. The history of your brand and how you can tell that story through your logo.
3. If the font your using (if you are using text) is legible.
Meeting these three requirements should leave you with a great representing logo that attracts attention to your brand
What is an EPS/vector logo and why do we need it for printing?
An EPS/Vector logo is a vector file system normally used for professional and high-quality image printing. We can use this and create a large banner for example, and it will still be as great quality as it is digitally. It really is judged as the best selection of graphic formats for high-resolution printing of illustrations and designs!
What are pantones?
Pantone is a colour-matching system, specifically for printing inks. It was initially created to help designers resolve complex colour matching in the printing industry. But it's now used worldwide for many different reasons. You can find all the Pantone colours on adobe when you have installed the latest software, or you have a look at our own Pantone colour guide here.
Why are pantones important for a brand?
Using pantones will create a high professional standard for your brand, as your colour accuracy will be strong, meaning an easier process regarding samples etc. Using this system will also show to companies like ours, that you have an eye for detail, and you really care about your brand identity!
What is CMYK?
CYMK is a scheme for combing primary pigments for print products. It's similar to the RGB colour mode but that is used for digital work. This is what CYMK stands for:
• C - Cyan
• M - Magenta
• Y - Yellow
• K – Black
What is a hex code?
Hex colour systems are one kind of HTML colour code that you'll hear referred to as hexadecimal colour or hex. It’s used to tell the display how much of a colour to show. The structure of a hex code looks like this: #9E9EE8
The first two digits tell us how much red is used, the next two digits tell us how much green is added and the last two digits tell us how much blue is added.
Why is typography important for a brand?
Typography gives your brand its own identity. It can be vintage, modern, or romantic. It’s a great way to add personality and character to your brand and its logo. It helps tie all communications together so when customers are visiting your website and social media, they are all on brand. Spending time choosing the typography is important because it sets the tone of your brand for the customer. For example, bold fonts will give a fun and enthusiastic tone whereas a delicate and dainty font will provide a more serious tone to the customer.
Contact us.
If you need help or advice on the different branding methods we can provide for your merchandise, then feel free to contact us. There is the option to email us at sales@extravaganza.uk.com or give us a call on 0116 285 2417 and the team will be more than happy to send across ideas and prices to get your merchandise on brand and looking awesome.